5 Ways to Improve Your Website SEO

April 22nd, 2011 | 8 Comments

Implementing proper Search engine optimization (SEO) into your website and your link building effort is not hard at all. There are certain technical aspects that require certain technical know-how, but for the most part you can maintain your own SEO. Whether you are creating website for your own or client you should always makes sure the website is SEO optimized. Many people are not aware of this, sometime people just ignore it. Here are some crucial yet simple steps you can take to make your the search engines find your website.

Use Correct URL Structure

You probably noticed that there is a great number of websites that uses clean URL’s, you should do the same. Clean URL’s with your keywords in them are a great way to show Google and other search engines what the page is about before the spider even takes a look at the page and it brings more relevance to the table. Below are examples of what your URL’s should look like and how they should not look like.
Correct URL Structure:

Incorrect URL Structure:

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Optimize Your Images

Image are great way to make your website interactive and attractive your readers . We all use images for backgrounds, headers and almost in every single post pages. There are two things you need to do with each image you plan to upload and embed on your website. You first need to name it correctly and then you have to add the ALT tag and a title. So instead of having an image named DSC154372.jpg without ALT tag and title you should have something like this:

Notice that the image is named thesis_theme.png and it has appropriate title and ALT tag. If you used plain HTML that would look something like:

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Add a Sitemap

One of the first things that every SEO company does is checking if there is a Sitemap present on a website and if it is functioning properly. Sitemap will not only help the search engines fully index your website, but in some cases they will help the user navigate easier. But, the bottom line is if you wish to have most of your web pages indexed you need to have a working sitemap.

Create a Blog

It doesn’t matter what type of industry you are in, any type of business or company can use and maintain a blog. The benefits of a blog are endless. The most obvious is that you will keep interested party up to date to any happenings of product/services related news, but at the same time a blog gives you a unique opportunity to add more relevant keywords to your content and make your website even more relevant. And there is also the fact that a blog can drive more traffic than a static website, but that is a part of promotion and social networking rather than the blog vs static page dilemma.

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Implement a Link Building Strategy

The last part is the ongoing part that should never be skipped, and that is a solid. What you need to remember when starting with link building is that any link from a trusted domain is a good link, so do not measure it by Page Rank. Just look that you acquire a link from a real website and the rest will be easy.

The most important part of link building is linking to the right pages with the right keyword. So find the best ranking pages and the top landing pages on your website and do the research on which keywords they rank and that will give you a good idea for what pages and for what keywords to build links. To start you can try the Open Site Explorer, even in free version you will be able to see your top landing pages and the anchors used so far.

Another great and free tool is a Google Webmaster Tools. It is a must use utility for any website owner to find out google crawls, indexes and ranks of a website. It’s also notifies you if there is any error in your website which comes is very handy. Yahoo and Bing also has their webmasters tools which you should look into.

Related

The Best 15 Free SEO Tools Online

These are few simple tips that can greatly help with improving your website SEO. If you also have any SEO tips feel free to share with us.

About the Author

 Alex Petrovic is a Advanced SEO strategist for Dejan SEO company.  He is the link building team leader . You can connect with him via his Personal twitter account:  @Alex_DejanSEO or  Company twitter account.

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Posted Under: Tips & Tools

Tagged: keywords, link-building, SEO, sitemap, website

http://www.michaeldouglasmagic.com Michael Douglas

Thanks for the article. Once I updated my URL’s it did help my SEO. I now need to update my optimize my images as you’ve explained.
http://www.sikarlive.com mann

nice tips. .thanks alot
http://www.extraincome.renatas-network.com Renata Rimkute

Hi Desizntech,
On a similar note,, I recently wrote an article called

SEO what it is? How can help build traffic?

powerful SEO
strategies to run organic traffic to your site.

travelGetting the most out of the free, organic, search results should be the
goal of any online company owner. The traffic is free and extremely targeted.
Finding and implementing the right SEO strategies will depend mostly
on your actual knowledge and your budget.

If you don’t know much about SEO or you don’t have the time or
inclination to learn, you can hire a firm to do the work for you.
There are a lot of businesses that specialize in this and different of them
are quite reasonable in their pricing structure.

If you can’t afford to hire a business at this stage in the game, don’t
worry, with a little knowledge and a few easiest tweaks you can without difficulty
compensation from some basic SEO and at least get your foot in the door.

Once you are making additional cash online you can invest in the
knowledge, or hire someone, to take your SEO efforts to the next level.

For now, you can start here:

1. It all starts with your keyword list. Choosing the right keywords for
your onsite SEO has to be the first step, everything revolves around
these keywords.

Make sure that you choose words, or phrases, that get at least one
thousand searches a month and less than 20,000 competitors. They
must also be closely targeted and highly relevant to the content of your
website.

Search engines will either reward or penalize you on the relevance of
your keywords, you don’t want to be penalized.

Once you’ve got your keywords focus on placing them in your meta
tags, your headers and footers to start. This will grab the attention of the
search engine spiders and they will walk your site to the top of the
rankings if they think it is highly relevant.

2. You can use a similar course to pilot traffic to your site by
writing and submitting quality, keyword focused articles. Now, this is the
point when a lot of people make a mistake; they don’t write a quality
teaching article, instead they try to product as many keywords as
possible into it until is virtually all gibberish.

You won’t be rewarded for that, the search engines are too smart. Write
your article around a keyword, but don’t write for the search engines,
write for people.

If you supply your readers with genuinely easy to use information, and
optimize it with keywords, your article can get a top rating in the search
engines and subsequently drive a lot of traffic to your website.

You can read the rest of this article at
http://extraincome.renatas-network.com/index.php/2011/11/18/
or
Easiest way to start build your business online now!

Kind Regards
Renata
I’ll be back to read more next time
http://ericksoncreative.com SallyBright

Hey Alex,
You hit some of the best points. I know you mentioned blogs, but the value of writing often – for both SEO and customer interest – is really important, as well as where you put your keywords in the articles. I’m working on it all the time.
Thanks for the reinforcement.
http://www.zermic.com/ Prince Zermic

When linking, you should also ensure that the page you are linking to do not have many outbound link as this dilutes the juice attributed to the individual links. Links from article submission sites also have less juice especially if the sites are not associated to a specific niche. You should also avoid link farms and bad neighborhood links.
http://smokingdesigners.com evan

I;ve really enjoyed reading your article :)
Dibyanshu

Good blog I like it very much!!!
http://www.lavawampv2.org momochi

Great information! I’ve been looking for something like this for a while now. Thanks!