For any Art Director, Graphic Designer creating design focused on typography is challenging because they really have to push their creative boundary and produce design/art that are inspiring and beautiful. To design any typographic poster you have to understand how typeface, font works with color, texture, shapes and subject . If you just type in the words sad, happy, excited in a blank document they do not necessarily express any emotion or concept. However, combine them with the right of color, picture, tweak their shape and size and you get this beautiful artwork that will catch viewer attention.
Some of fonts in these posters are using unconventional object such as cigarette, wood, rope to emphasis the message behind design. Many of these designs are referred as experimental typography and the results are distinctive chaotic, attention-grabbing and not always readable. David Carson, a famous graphic designer is known for experimental typography. Following are some examples ingenious and creative designs based around the typography and typefaces.
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