EVE-Online

Eve Online is a popular website for online gaming.  If you are already a player, you are directed to a complex website with a lot of information that a new customer would not need.  To avoid overloading prospective customers, the default landing page offers just enough information about the game to entice people, including a ticker at the bottom with some “live” information about what’s going on in the game. In addition, there’s a clear “Try the game for free now” call to action.

Groupon

Perhaps the ultimate in conversion rate optimization is the simplicity of the Groupon website.  New customers are directed straight to a screen that asks them to confirm where they live. From there, they are asked for their email address.  No distractions, no hassle – just quick and easy calls to action.

Twitter

Twitter recently streamlined their homepage.  Now, instead of being flooded by tweets from strangers, the site offers a simple explanation of what it’s about, and two options – log in, or sign up.  There is no path out of the site, so there is a good chance that people will sign up.

Campaign Monitor

If there is one thing that is sure to improve your conversion rate, it is offering things for free. Campaign monitor is competing in a difficult market. Why would people want to buy email marketing software when there are free alternatives out there?  Instead of overloading people with lists of features right away, they prominently promote their free trial. Hopefully, once people see how great the software is, they will be open to upgrading. Bringing people in gradually is easier than going for the hard sell right away.

Fitocracy

The Fitocracy landing page cycles through several slogans such as “Master Motivation”, “Game On” and “People Power.”  Each screen offers, in just one short paragraph, a compelling reason to sign up to the website.  The landing page offers a signup link, a link to download the iPhone software that integrates with the website, and an image that shows what the phone software looks like.  It s simple, clutter free, and enticing.

Foursquare

The Foursquare landing page shows another common conversion rate optimization trick - using videos to explain what the site or product is about.  In addition to the short video (which does not auto play – that is one sure way to lose customers), the page also offers a short text explanation which hits the key points – social elements, and money saving.  Finally, there is a prominent signup link.  If you’re logged in to Facebook, you will see a list of your Facebook friends that have linked their Facebook and Foursquare accounts, providing you with even more incentive to sign up.

In conclusion, If your signup process is long, slow, or complicated, then you are likely to lose people before they complete the process.  Keep things simple until you have developed a relationship with the customer.  Once they are invested in your product you can start to introduce more time consuming or complex interactions – but even then you should only do so if it is targeted towards tech savvy customers.

Related

• The Landing Page Design and Resource Toolkit
• Landing Page Design Gallery
• 22 Creative Landing Page Designs – A Showcase, Critique, and Optimization Discussion

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Purpose

What compels a person to write? Is it to communicate some information? Share a point of view? For business maybe or just to let off some steam! Online blog posts and articles are supposed to be written with a specific purpose in mind. Most of the material found on social networking sites is personal in nature and affects the writer’s immediate environment. Here posts are limited to a few sentence and are personal in nature. On the opposite spectrums are blog posts, articles, reviews and research papers written for the sole purpose of disseminating information by professional writers. And then there are the SEO blog posts written to draw in quality traffic to specific websites. The foremost part of writing a blog post is finding the topic or cause for writing. Usually it tends to be a topic that you are passionate about and has broad range of knowledge on it.

Related

• Why I Blog
• 7 Reasons Why Blogging Is Still Important in 2012

 Research Topics

By establishing the purpose to your writing, it becomes easier find the topic you wish to write. Topics to research on are easier using search engines like Google, Yahoo, MSN and the lot.  Although, lot of people questions the authenticity of Wikipedia it can be very good source of information for getting started. Personal bloggers can opt for topics that interest them the most, while professional bloggers would do better by drafting articles that are less written about and offer different points of view. If you present facts make sure you back them up with creditable sources. It allows readers to build a trust.

Related

• 50 Can’t-Fail Techniques for Finding Great Blog Topics
• Three Cool Places to Find Blog Topic Ideas

 Writing the Blog Post and Reviewing

To begin with, headlines or topic titles should be good enough to grab reader’s attention. Search engines scans the content and title to find relevant information. The headline/title can be a decisive factor in the success of the content. Once you have the reader’s attention, provide the requisite information precisely. Long sentences and paragraphs are detrimental towards holding reader’s attention. If you wish your reader to continue on a journey of discovery, keep the copy tight by using short or even single sentence paragraphs. Use bullets, numbering and subtitles for better readability. Bold or highlight important words or sentences for greater emphasis. Keeping in mind the reader’s profile, make use of appropriate language and writing style. Professional bloggers working for the purpose of bringing in quality traffic uses effective  keywords.

 Encourage Debates and Different View Points

Write the blog post/articles that present different points of view and encourage healthy debate among readers. Register with social media sites and participate in forums/discussions to put across your point of view. At the same time, you can promote your blog/article using these same platforms in gaining an in depth insight on varied angles to the same story. Keep space for readers to comment on what you wrote. By encouraging feedback you can discount minuses and understand where you need to focus on.

Visual Imagery

Currently organic search results also display infographics, images and video links. By embedding relevant visuals/links, the content’s acceptability is enhanced. Visuals that support the content not only helps the reader understand a concept better but also increase its chance of being shared. You can always use flickr, sxc or any other website that has free stock photos.

What are some blogging techniques do you use? Share it us in the comment

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Design Sensory

The folks at Design Sensory are pretty keen on the value of words. Right beside the contact form they placed a motivational paragraph so that you will know you do the right thing when contacting them. The physical address and phone number of the company is relevant for their public so you may find these details here too.

Vebbu

The placement matters as much as the contact page itself, Vebbu knows that. In fact, it’s not a separate page at all and that makes it distinct. The contact form is placed right at the bottom of the main screen, no scrolling required. A testimonial accompanies the form – subtle but efficient. The entire picture makes a very powerful statement.

Web Media Alliance

Keep it short and simple, this is the principle of the Contact Us page here. However, notice the right side of the screen, with plenty of contact options for you, so the company makes sure it doesn’t lose a customer. The feeling is that they basically have everything included. Need an attorney? Got it too!

Dumbwaiter Design

No waiter has worked on this page for sure, but a professional designer at Dumbwaiter. As you land on the Contact Us section at the bottom of the screen, you have a tiny lightbox announcing you can view a case study, if you are still not convinced they are the best choice. The vintage looking form is another very aesthetic element.

Clay Ant Creative

The guys at Clay Ant are minimalistic, that you can say when seeing their contact tab. Delicate colors, no clutter and the wise allusion “Use the form if you’d like”, all put together make a relaxed atmosphere that’s just irresistible.

Ryan Scherf

To reach the contact form on Ryan’s page you first have to scroll down a gallery with his works, so that you are well informed and quite impressed when you reach the bottom. You surely have your message in mind already.

Mitch Designs

The map on Mitch Designs’ Contact Us page is very innovative. Its benefits are obvious: the visitors won’t get lost, it spares time in doing searches and speaks about how thoughtful the company is. Good kick-off!

Plaveb

Now here is an effective contact form. Not only it requests contact data from the potential customer, but it also asks for budget estimates and project description, so that the company can figure which are the basis for the gig. It spares time in further inquiries and filters vague entries. By the time the visitor has finished filling in the form, he is already half a customer.

Esparkinfo

This company has made wise use of all the space on the Contact Us page. You have their contact form, email address and social media ids, so that you can choose the most convenient way to get in touch with them. Notice the powerful slogans and the call to action button Request a Quote.

LeXolutionIt

The Contact Us page of LeXolutionIt is state of the art in lead generation. This company is very much aware that this page sits at the very bottom of the conversion funnel. You have not one but three call to action buttons, the follow-up perspective is already present in the title of the form (“Request Callback”) and the contact details are noticeable from the first glimpse. Not to mention the bright colors you cannot pass by.

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 Online Storage for Teams Eliminates Duplication Errors

One of the best ways to use online storage is for team-based projects. Historically, when a team works together on a file or document, it has to be passed from person to person. Each time it changes hands (whether via removable storage or email) there exists the potential for duplicate file versions. Online storage virtually eliminates this kind of duplication-based error.

Helps Teams for Speed Development

When you are using a shared online storage repository, you do not need to wait for emails to travel back and forth. You do not need to take the time to save a new version of the file and email it back. You simply make your changes, save the file, and it is ready for the next person to work on.  It makes you and your team more time efficient and collaborate from different places.

Empowers Team  with Real-Time-Collaboration

Some online storage services offer concurrent editing of documents. That means your team – even if you are spread across the globe – can all look at the same file at the same time. You can supplement this with communications technologies like Skype to dig into a particular document together. This is especially useful when looking at web coding line by line together. Also, sometimes the work is outsourced and online storage makes it easier to share files with the developers. Of course a rule thumb is to remember to comment your code  to make it easier for everyone.

 Online Storage Offers Teams Security

Working in a team requires sharing file securely with a lot of people. Some companies has confidential files that they like to keep it private. Just uploading the files to a web server or FTP is not secure enough. Online storage services use world-class security measures because they have clients in fields all across the spectrum, they are constantly looking at issues of compliance and confidentiality. You do not have to worry about setting up your own secure server when you are using online storage, because it is already been done. They have layers of security measures to protect your files from hackers, phishing and many other kind of attempts to gain access to your files.

Online Storage Gives Your Team Agility

If your website development team needs to ramp up its storage space, you can do it almost instantly with online storage. Online storage providers have serious amounts of capacity; it is simply a matter of allocating more to your account. They can deploy additional gigabytes of space faster than you could dream of doing internally.

The bottom line is this: if you are not already using an online storage solution for your web team, you should be. It all adds up to efficiency. Online storage is an essential tool to boost productivity, speed development, increase agility, and more.
Related Post

• Five Best Online File Storage Services
• Useful Dropbox Tips for Designers and Bloggers

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Delicate

This classic theme uses a familiar look with some trendy typefaces to communicate clearly. The fading header and simple color scheme really have an impact on the overall look and feel.

Suffusion

As a simpler looking theme, this layout design organizes all the page content neatly within round cornered boxes. Using a less saturated color theme allows easy reading with emphasis on the important items.

ColorWay

For more commercial bloggers, the home page of this theme creates a welcoming cover page to the blog. Without overwhelming the reader with unnecessary information, this theme still uses a touch of color to create the feel of a unique blog.

zBench

Another familiar looking layout with a spin off of the tabbed browsing navigation we are all too familiar with. The widgets are nicely organized and look great with the complementing colors.

Magazine Basic

This theme does a great job of highlighting all the entries recently posted to the blog. Serif typography and simple colors help allude to the visual likeness of a magazine.

Platform

The Platform theme takes a step toward minimal design with its classic black and white design. Hair-lines and subdued blues paint the organized layout of this blog.

Custom Community

Taking a step away from the traditional, The Custom Community theme is a great demonstration of photographic powered blogging. Recent posts show up in the featured slider and images help to create a preview of the content within.

Graphene

For a more classic blogger, this theme has a familiar layout but uses a slider to feature posts in the feed. A dash of blue and white over the black background set the important content apart from the great design.

iFeature

Similar to the previous theme, the iFeature speaks to its name. A more fashionable featured slider mirrors the color scheme of the rest of the theme quite nicely.

Coraline

Skinnier than some, Coraline uses the space it takes wisely. Bold black lines and headlines helps direct the reader to where they need to be.

Atahualpa

Atahualpa expands wider than most blogs to accommodate the 3 column design. A soft blue accent rests nicely in the floating theme design.

Liquorice

The Licorice theme screams throwback. Its rusty colors and classic typography generate more than a modern blog theme.

Adventure Journal

Looking for a journaling blog? This is the theme you need! A scrapbook style header makes for a really interesting welcome.

LightWord

Another more modern design can be found in the LightWord theme. The designer uses floating navigation and entry-dates to really emphasize the text within the posts.

News

The News theme communicates a lot information efficiently at one time. Darker red helps set the theme apart from the familiar style found on many blogs, and many other neat features truly optimize communication.

Annotum Base

Looking for a simple way to organize your blog into a traditional looking website? Try Annotum. The blue header along with the basic navigation make using this blog easy to the average web user.

Admired

More playful themes welcome more creative writers. This simplistic yet fun theme helps maintain the familiar blog layout with added energy.

Brunelleschi

Minimal themes have a great look that don’t get in the way. The Brunelleschi theme does just this and is still considered visually appealing.

zeeBizCard

The zeeBizCard theme enables the writer to display posts in a non-sophisticated way. For creative writers, this theme may be right for you.

Wu Wei

Wu Wei literally means without action. This seems to be the motivating idea behind this great minimal theme. Orange is the only accent color among the white and light brown.

Let me know which themes you liked and which ones you hate. What observations can be drawn and applied/removed to your design?

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1. Not Including Logo

Not adding logo on a business card is equivalent to inviting friends over for cocktails and serving them no food. It is not the image that you want to project as a first impression. It can devise a lot of bad impression such as : you have not defined your business in your own mind, you are a spendthrift and cut corners at every possible turn or it can signal your inattention to detail. Logos are an integral part of your brand, and therefore, must be included on all printed materials in order for the brand to become associated with you and your business.

2. No Personalization or Personal Name

This is a no brainier. Have you seen business cards without any personalization, or worse, the ones with a blank line for the employee to write his or her name? If you are not going to personalize the business card with a name printed on it, do not bother. The negatives far outweigh the advantages. Also, if you have been in business for a number of years, include a statement that says something like “serving the area for X number of years.” Sometimes, an ill-conceived idea is worse than no idea at all so spend some time personalizing your business card.

3. Full-Color Printing vs Black &White

Certain businesses, such as photography, art galleries, etc., require full-color printing on the business card. Remember that the business card is an extension of you and your business. Color creates interactive, dynamic  and visually appealing business cards. Some people will stick with black and white business card which acceptable depending on the niche, industry and design.  Simply define your audience and then design your card. If you are graphic designer or illustrator it will be best to design something that expresses your knowledge about colors.

• Business Cards – Full Color Or Black and White – What Should You Choose?
• The Simplicity and Elegance of Black & White Business Cards

4. No Bleeds

If you include a photograph on your business card, be sure to bleed the photograph to the edges of the card. Without a bleed, you will have a border all the way around the card. Not only is that unattractive, but the business card is so small that you want to take advantage of every millimeter of space when including a photograph.

• Getting Illustrator files print ready
• What Is a Full-Bleed Business Card?
• Business Card Specification

5. Cheap or Thin Card Stock

When someone extends a limp, sweaty palm for a handshake, you almost expect that a cheap, thin (flimsy) business card cannot be far behind. And, nothing screams cheap like a flimsy business card. If you do not care about your business card your do not care about your business and therefore the clients. Today, there are several ways to choose stock finishes and sometimes a material other than card stock, such as leather, metal or plastic, may be appropriate for your business. You can also get creative with the design and appearance. Design a card that will make people go ” Oh that is clever .” If you are not sure what we mean check out the link below.

• Creative business cards

6. Difficult To Tell What You Do

Take nothing for granted when you design your business card. Often, people will distribute business cards for “mystery” business, businesses that are difficult to identify. Make sure that your business card is designed to leave no question about what your business does!

7. Incomplete Contact Information

Your business should be approachable, and that means that people should have no trouble contacting you. Your business card must list all forms of contact, including your email, website and cell phone, if applicable, in addition to the usual phone and address.

Related

• 30+ Business Card Design Ideas That Will Get Everyone Talking
• 25 Calligraphy Fonts for Typographic Business Card Design

In conclusion, you want to be proud of your business card, something that people will show to others. If you are in any way reluctant to hand out your business card, it is time to go back to the drawing board and start over. Remember that your business card acts as a stand-in for you and your business.

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Understand the difference between ‘Pull’ and ‘Push’

First, you need to comprehend the basic of online marketing through the social channels. Your presentation style is more important than your product or service. So, make your social profile according the point and it should be attractive to your targeted audiences. In this way, people will definitely pull towards to your profile and then to your services or products. So, it is the policy of ‘Pull’ and ‘Push’ is the just the opposite of it. Most of people use the ‘Push’ technique by directly mentioning about the services or products. Hence, you can understand that the ‘Pull’ technique is more effective than the ‘Push’.

Related

• Push Versus Pull Marketing
• Push and Pull Marketing, CRM and Social Networking
• Push Pull Public Relations and Social Media PR

Importance of content

This is the most imperative area where you need to show your actual smartness. You should publish or post those types of contents, which are related to your goal. Most of all, it should be to the point and attractive. Therefore, your blog or article is supposed to be attractive and it never should be too long. Lengthy blogs become boring and therefore, people stop visiting your website. Hence, try to make your content useful as much as possible.Moreover, if it is a personal blog do not hesitate to express your opinion. It allows your reader to connect with you and create discussion which is always a good thing for traffic.

Related

• Writing Good Content
• Good Content Doesn’t Get Buried By Bad Content
• The Secrets to Writing Good Content for the Web

Backlinking to your site shows amazing results

Link building is the most effective part of online business. While it comes to do the same with the social media sites, it becomes more interesting. There are many things that you need to know regarding the link building in social sites. Many people use common anchor text in their back link such as “Click Here”. This style of link building is very old technique. So, you have to think something innovate as well as attractive. Try to use creative and appropriate keywords as your anchor text. You can also use banners for link building.

 Identify the targeted people

Now, let’s come direct to the marketing field. First of all, you have to search for the readers/customers that would be interested in you products. For example, if you are selling cell phones or iPods, then have to go for the college students or young crowd. Conversely, if you are offering financial or loan services, then you have to look for the middle-aged people. Try to identify your targeted customer first, then approach them.

Related

• Using Analytics To Take Audience Targeting To A Whole New Level
• How to Promote Your Blog Without Feeling Like a Sleazeball
• Designing and Developing for the Target Audience
  

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Naming Files

Boost print efficiency by using a specific file name for all files sent to the print house. Try to make the file name as relative to the job as possible as this will help the print house order files and keep them filed with the initial order from you and your company.

The Vital Importance of Resolution

When working with a commercial print house you must get the right dots per inch (dpi),a measure of the resolution of printers, scanners, etc. They will usually require files to be at 300dpi. If not they will stretch the image up to 300dpi, but remember files less than 72dpi cannot be used. Higher DPI will produce clearer, sharp and more detailed prints. Therefore, if you are going to design something for print as soon as you start be sure to set a higher DPI.

Related

• Misunderstandings about dpi
• Image Resolution for Printing
• Image Resolution And Print Quality

Remember the Safety, Bleed and Trim

The safety area is crucial. Quite simply, this is the area where your content, layout and design can be placed safely. Check with the printer when you submit your work.Equally as important is the trim, which is a 3mm space that begins after the bleed, marking a distinction between where the content and text is placed between the edges of the design.The bleed is what reaches beyond the size of the canvas. While you will have 3mm on each side that is trimmed, it is wise to add another 3mm to compensate for the bleed. Keep you text within a safe area 6mm from the edge.

Related

• Trim, bleed and associated safety margins
• Cut Area, Bleeds, and Safe Zone Demystified

What to Keep in Mind When Using Color

It is important to be clear about the two color spaces used for graphic design and print. Red, Green and Blue (RGB) are the colors your computer monitor use to display all colors. However, the colors used by the printer to print your design are Cyan, Magenta, Yellow and Black (CMYK). It is important to note that solid and rich colors can be altered in the color conversion process. Whereas these are easily overlooked, it is vital that you take a very close look at the printed design.

Related

• Design Tips for Commercial Printing
• Preparing Artwork for Screen Printing in Adobe Illustrator

Printing in Black

Using 4 color build black is often the right choice, however it should be avoided if you are using small text, simply because it can cause a lot of blurring, making your text indecipherable. The 4 color rich build black process utilities 4 plates that will definitely shift, hence creating a blurry ghosting look.Rich black should always be used on large black areas to avoid the design job taking on a gray look. However, normal body text should not be printed using rich black.

Related

• Rich black versus plain black

Efficient Font Sending

What is the key action to take when sending fonts to the print house? Remember to convert all fonts to paths. Use Illustrator and FreeHand to convert the fonts to easy to use paths, this changes them into vector shapes and helps the print house to the keep the fonts to the original form.

If you are using Photoshop the text will be rasterized meaning the fonts are not required. Once rasterized, no alterations can be made to the text, so be sure to thoroughly proofread first.

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It has nothing to do with magic

Those who are pessimistic believe that they can reach the desired level, meaning being the best designer in their town. The optimistic web designers believe that tomorrow they will become the best designer in Universe, maybe divinity will help them but it is not enough. The best approach is to be confident and at the same time to work constantly. There is no magic, it is just about how dedicated you are to your work. To become an expert web designer passion is required, or else this dream has a very small chance of turning into reality. People can be born musician, soccer player  but nobody is born as a web designer. Most web designers acquire their skills by learning and practicing. Therefore, the first rule to create amazing designs is to learn everything you can. The more you know the better you will get.

Related

• 5 Principles of Good Web Design
  

Images are your main tool

It is widely accepted that an image speaks better than 100 words hence a web designer that wants to stay apart must find the proper images. An image has a very powerful visual aspect. A websites with text only can be boring and conventional. Consider any newspaper websites, most of their online article consists at least one image. This allows the reader to visualize a mental image about their content. This rule applies for any kind of website.

Related

• Optimize Your Web Site by Using CSS Image Sprites

The typography

Choosing the right font, aligning the paragraphs in a smart manner is a very crucial typographical element in any kind of design . Some web designers have the tendency to add many fonts or very particulars ones which are not the perfect solution. Indeed, to stay apart is mandatory but the quality of the layout should never be neglected, that is primordial. It is recommended to use (there is no rule, it depends on each project) no more than two fonts, one for the headlines and one for the written content, which should be readable. Using too many different font families create a chaos in your design and distracts the audience.

Related

• Choosing your typeface: Serif or Sans Serif

Usability should be your strong point

Usually, many web designers and developers forgets about the small details that create an accessible and usable website. Here are some examples of usability: back to top link, creating an useful footer linking you logo, adding correct titles on the pages and so on. A lot UX specialists bangs their head to create websites that can be easily used by humans! A visitor should not spend two minutes looking for you search box.

Realted

• 8 Web Usability and Best Practices for Beginners

Test before launching

This is cannot be stretched enough. A good web designers carefully test their websites in the different platform and browsers. What may work your computer might not work on the clients. An unique design is different from the mental prototype of the user and any modification might put him in trouble . As a consequence, the testing is mandatory and is vital to detect everything wrong before launching. Without testing any project is an incomplete project.

In conclusion, creating a brilliant web layout is a challenging task but with many sleepless nights and talent, anyone may succeed, it is only a matter of inner force!

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Visual Aspect

The design of your website should be in such a manner that it stops the visitor from flipping pages without even scanning them. Color of the website has a special role in creating the required visual appeal. Different colors attract different people and you need to learn about the color psychology before choosing the colors for your website. Colors expresses feelings and convey messages about your design. You must understand which colors work together and which does not.

Like color font is another important factor is design that needs to evaluated carefully. Three crucial element of choosing the right font is : legibility, size and color contrast . Fonts must be in black or at least in sharp contrast to the background color so that it is readable. Font size should be 12 or 14 points, otherwise reading will be an annoying experience to the visitors.  Learn which fonts

Related

• Colors on the Web
• Choosing Color Combinations
• Complementary Colors in Web Design
• Light Fonts Use in Web Design: Examples and Resources 
• Things to Consider When Choosing Font for your Website

Easy Navigation

Navigation is yet another very important criterion for websites. Enabling visitors feel the pleasure of navigating from a page to another has a psychological effect that increases the time spent on the website. Simplicity is the mantra of success when it comes to navigation in websites. The golden rule is that any important web page should be accessible within three clicks.

Related

• A Guide to Creating User Friendly Website Navigation 
• Five Rules of Effective Website Navigation
  

Loading Time

One other important thing for a professional website design is the loading time. Although the internet speed has been increasing considerably, you must take care that your website loads quickly. Visitors often shun websites if they take long time to load. Heavy images and graphics can significantly slow down the loading speed of your website. This is why many avoid flash websites and reduce the use of JavaScript.

Related

• Web Site Optimization: 13 Simple Steps Article
• How to make your website really, really fast
• Let’s Make the Web Faster

Make it Engaging

Although textual content does the most part with conveying messages to making your website rank high for keywords, they are n0t the only one. Everyone knows the adage “pictures speak louder than words” You need to strike a balance between the textual content and images in to avoid boring or monotonous web page. Including appropriate images can help you widen your range of visitors. Using video to present the message in an efficient way, however, see to it that the files are not heavy. Keep your content legible and clean. It will allow your visitor to focuses on the content. Adding elements such as comment box, feedback form, facebook likes, tweet buttons are few simple steps you can take to make your website interesting.

Related

• 5 Steps to a More Engaging Website
• Make Your Website More Engaging With Good Images

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